Week Four - Trey's Internship Blog

 In regards to marketing and raising awareness of the print shop, we mainly advertise through our website, business cards, and community / word of mouth. The website is utilized to give more information about the business itself, what services it provides, the history behind it, and how to contact us. It allows customers and clients to get a deeper view into the company. The business cards are effective at briefly introducing the company to potential customers, providing a short description and contact information. I was tasked with redesigning them a couple weeks back, but we haven't had an opportunity to settle on a design or begin printing them. Lastly, the community in our small town is it's own form of marketing, giving good impressions to customers and having them spread the word to others about our services. This is effective in a smaller town, and with only two printing businesses around, it keeps us in business. Connections are really important in the design industry, and getting to know clients personally and offering quality service builds our reputation. 

While these methods are effective, our marketing could be more active if given the time. Signage or an active social media account would help spread our business even farther and make new connections. Our current advertising depends on people coming to us currently, so creating some methods of advertising that meet the community half way would be a big help to us.